We recently caught up with techno woman of the moment Anna V following her recent release on Familia…
Hey Anna, thanks for taking the time to speak to us. We’re halfway through the year now – how’s 2017 been treating you so far?
First off, meow! Hahaha! Thank you for having me, it’s a great pleasure chatting with you guys! 2017 is amazing for me so far; lots of unreal things happened and lots more are underway, so I am sure that this will be an epic year for me!
We’ve been hammering your latest release Cryogenesis which was released only the other day on Familia. It’s right up our street as a hefty, pounding serving of techno. How has it gone down in your recent DJ sets? It must have destroyed many a dance floor!
Well, Cryogenesis is a really significant track for me. Production wise, is a pure “hardware” track, if you get my point. On this track I emphasised on using vintage synths and not software VSTs, because I wanted this release to be different. I made the bass line on a Roland Juno60 and the main lead, the one that gets the gater effect on an Oberheim OB-1. Also I sampled and edited sounds on my own, so the result would have this “handmade” touch on it. Personally I think that this track has so much personality, definitely one of my favourite and best so far and I am deeply honoured that Familia chose to release it.
You’ve got Arun Vagale and The Reactivitz on remix duties for the release – did you have these artists in mind when you created Cryogenesis? How did this collaboration come about?
When Familia told me that Arjun Vagale and The Reactivitz were going to be remixing my track, I was like “whaaat?” Arjun is one of the producers I really can’t wait to meet and ask him all those questions about his unique production style. I can recognise his tracks among hundreds, I can literally hear his groove signature inside every one of his tracks! Jonathan, “The Reactivitz”, is an artist that I really love and play his music all the time. He’s made a huge leap forward during the last years and his music is quite close to mine, so I was waiting to hear what he would have done with “Cryogenesis”. I am so excited about this release because of its quality and diversity, its the sound I seek to feature in every one of my sets!
We understand that you worked many years as a behind the scenes producer up until 2012 when you launched yourself as Anna V. What was it that made you take the leap and produce under your own name and start your own project?
That’s a question I was expecting to receive some day, and I am glad you asked. I did work for quite some time behind the scenes, but not Techno. I had classical music studies and I was always a techno lover but I had to work in genres like Hip Hop, Electro and even chillout/lounge because I was offered to write a track for someone once, the person liked it and I just remained at this genre because there were enough requests to keep me going. But the time came I couldn’t stand it anymore. One day I just emailed my contacts and 3 months later I made my own personal plans for how I’d like to continue in the music business, and this a plan I still follow 🙂
We love your music style and would describe it as big room techno with driving melodies. Are there any artists that you would say have influenced your sound over time or any that you have a particular admiration for?
Oh definitely. My biggest influence was my father. He was the first artist I got my influences and my guidance through DAW’s, arrangement, he was my tutor during music schools, and the one who was always challenging me to go beyond the standards. From the industry, I would say that my biggest influence were (and continue to be) Pig&Dan.
You set up your own record label just this year – Voltage Records. That’s a pretty exciting new project – what was it that gave you the desire to set up your own imprint and how has the process been from idea to inception?
Voltage’s concept was born on May 21 2015. I immediately made a business plan and seeked for partners. 6 months later I found Adam Scott, my most trusted ally, and we started building the project. 12 months later, it was ready and an actually business plan was finalised and implemented. In December 2016 we named our label “Voltage” and setup its legal form, signing a partnership with Durtysoxxx and his label Funk’n Deep who trusted our vision and agreed to be our parent label. and on May 29, 2017, our first release with Skober, Alberto Ruiz, Gaston Zani and myself was actually at stores. Now, almost 2 months later, we are actually not accepting demos, cause we have finalised all releases until January 2018! So I guess, yes, it was a great start.
We’re always keen to find out first hand what the techno scene is like in different cities around the world and we know that you’ve performed quite a lot in Athens over the years. Can you tell us much about it and what is it that brings you back to play there?
Greece is undergoing the heaviest recession of all European countries at the moment, and this is indisputable. Nevertheless techno crowds in Athens are amazingly warm, incredibly devoted and so educated in our music. Each and every party I perform into, is electrical, intense, I love the Athenian crowd, and trust me, I’ve seen quite a lot!
We spotted that you’re working on a remix of one of our favourite techno tracks from one of our favourite techno artists – Pig&Dan. We’re really excited for this. Can you give us any details on when this will be released? What can we expect from your edit?
Yeah that was pretty much THE biggest moment of my musical career. Modular Baptism remix is already approved from Pig&Dan, but I’m not sure about the release date yet, will probably happen during the next months. What should you expect? ummm hahaha, well, it will be darker, more complex, heavier than the original. But trust me, I was so nervous being asked to remix them and I actually rejected 7 alternative versions of my own work before I submitted one to Dan! I almost had a heart attack when Pig&Dan asked me lol
And finally, the question that we ask everyone; if you were a Techno Kitten for the day, what would you get up to?
I’d probably go against the stream. Woof!