Name: Lawrence Brown
Workplace: EGG LONDON
Job Title: Marketing and Promotions Assistant
What is the role of a Marketing and Promotions Assistant?
Working for a venue I do a lot of physical as well as digital marketing, so it can vary from creating and finding content for social media, liaison with agents and DJs to pushing events via socials, writing interviews (such as this), to organising flyering teams around London/festivals, creating billboard campaigns, it’s a very very long and ever changing list!
Tell us about your typical day?
That is a very hard question. What I previously mentioned is a small example, but in all honesty I don’t have a typical day! It’s a very fast paced working environment, meaning things change quickly. I think when you work for a venue in comparison to say a record label or a magazine, there’s much more of a physical aspect to the work you do, rather than everything being digital or online. I work typical office hours on weekdays, but working some weekends comes hand in hand with being at a club, where I can be doing anything from artist liaison, to managing our parties, or just being on the door; let’s just say I’m no stranger to 70 hour weeks.
How did you get your job?
I worked in Ibiza for two seasons for Sankeys and Cafe Mambo which gave me my first taste of working in the industry. I remember when I used to go to Egg when I was younger and always saying to myself “you’re going to work here one day”. So when I came back from my second season, I emailed them my CV and they offered me a receptionist job, which I happily took to get my foot in the door.
What’s the best part of your job?
The team at Egg is very close, not just the day team, but the night team also, it’s one big family. I’ve learnt so much being here, and have been given a lot of opportunities and responsibility for someone so young.
And the worst…?
Having to be the office DJ 90% of the time, maybe I just have the best music taste.
What has been the highlight of your career to date?
We held the final ever Trade at Egg (that’s a big deal if you know your history), and I was given the full reigns of the party from a marketing perspective. It doesn’t sound like anything crazy, but when you think you spearheaded the final party that defined modern day clubland, it kind of is. Also seeing Egg jump nearly 50 places in the DJ mag top 100 clubs in two years!
Any tips for aspiring (job title)?
The one tip I would give anyone who wants to work or break into this industry is to know that fine line between work and play. Of course we all love to party, but when your work is the party, the line easily blurs.