We met one member of the Seyoyoke crew in Berlin earlier this year and exchanged flyers; we’ve been lusting after their stylish brand of melodic deep-house ever since! Here’s some more about the fast-growing label that’s already made a big name for itself…
Hi Steyoyoke crew! Tell us a bit about the history of Steyoyoke?
Steyoyoke was born almost two years ago by a small group of producers who decided to start again from zero with different projects and names. The goal was to create something fresh, both in terms of art and music. The main idea was, and is, to release good quality music, being completely not connected to any other old business music projects or any big artists, and to focus on the products we realize. When we talk about products, we mean everything we produce, from a cover art to a music release, from a house party to an art exhibition. We always create something new when we organize an event. For example you should totally come to our next Steyoyoke Label Night on September 26th at Ritter Butzke in Berlin. We are inviting lots of graphic illustrators and painters who will do live drawing performances during the party to create a special atmosphere throughout the night.
What is the Steyoyoke sound?
We release deep house music but always with a big melodic touch. Our artists have different styles in some way, but the main common thing is that we produce Songs. You are wondering why songs with capital letter… the answer is that we like to distinguish songs from tracks. A song is a melodic creature made by producers who write music with a keyboard or with a simple mouse. A track is just a collage of loops from sample libraries. There are not fake (or shame) producers in our roster of artists. Everybody put his own creativity in his own productions.
How do you source tracks for release?
As you maybe understood, Steyoyoke, at the moment, is like a family made of 5-7 artists and friends. We work a lot together, we have regular meetings where we share ideas, we make plans, we decide how to remix each other etc. etc. Not so difficult to source tracks in this way. We always finish the songs one week before to send to the promotion agency, in this way we have always fresh sounds.
Of course we are open to involve other artists, but before to do it we have to be sure that that artists fit completely with our philosophy. We don’t involve new artists into the label, but we prefer to involve new artists in our family.
Lots of people send just one track to our demo email and want to be released on Steyoyoke. Of course we will never do it, even if it’s the best deep house song of the world. We need to know who is the artist, if he makes always good music or he just made one good song, if he payed someone to make that song, if he’s a lovely guy or a rude and selfish guy 😉
What other labels are inspiring you right now?
There are lots of nice labels at the moment. I wouldn’t say that some label are inspiring us because our style of music is completely different from all the other labels we know. But, if we have to state some names of labels we like and we play a lot, we could name Innervisions, Parquet Recordings and Last Night On Earth.
What does the rest of 2014 hold in store for the label?
Of course a lot of things. Our release schedule is becoming tighter and tighter. We have, at the moment, so much good music that we don’t really know how we can release all of it. The main news of the year is that we are going to open another sub-label called ‘Steyoyoke Black’. It will be more techno and dark in style. We got a new great young and completely unknown artist who will have his first release with Steyoyoke Black.
Furthermore, we are preparing some releases only on vinyls and we are preparing songs together, exchanging projects and leave more artists of the label working on the same song. Let’s see what will come out… we love to experiment 🙂
sample some of the awesemo Steyoyoke sound below